The RUCH neon sign is an advertisement for what was once Eastern Europe’s largest newspaper corporation. RUCH published 244 press titles with an average single circulation of more than 24 million copies. Today, these are unimaginable numbers. There were two Ruch points on Mariacka street – one at number 15 and the other on the corner of Mariacka and Stanisława streets. Both, of course, were illuminated by neon advertisements. Although they are only a few letters, it is impossible to deny their lightness and finesse. It is also another example of very careful selection of lettering, tailored to the individual needs of the client.